Craft-led product designer with 10+ years across mobile, web and HMI. At Stark Future I lead UX/UI for the VARG ecosystem (HMI, companion app, web), scaling design systems and aligning cross-functional teams to ship measurable impact. I also serve as Brand Art Director and lead the Brand & Digital Product Design team.
I started in identity and editorial design and later moved into digital products, focusing on websites, apps, games and HMI. Recognised by the Webby Awards, ADC*E Europe and ADG Laus.
Off-screen I make music, DJ, and shoot on film.
Awards: 2024, ADC*E, Shortlist (App design); 2024, ADG Laus, Laus Bronze (App design); 2019, The Webby Awards, Honoree (Best Individual Editorial Feature); 2019, ADG Laus, Laus Bronze (Website design); 2018, 9th Wolda, 2×Bronze Awards (Logo redesign, New logo); 2017, 8th Wolda, Gold Award (Logo redesign) and Award of Excellence (New logo)
Publications: “ADG Laus Awards 2019”, ADG-FAD, Promopress, 2019; “The Intelligent Lifestyle Magazine”, Francesco Franchi, Christian Rocca, Gestalten, 2016; “48th Publication Design Annual”, SPD, Rockport Publishers, 2014; “Designing News”, Francesco Franchi, Gestalten, 2013; “Spaghetti Grafica 2”, Various Authors, Mondadori Electa, 2009
Exhibitions: “The best design of the year”, Museu del Disseny, Barcelona, 2019; “Spaghetti Grafica 2”, Triennale, Milan, 2009
Selected clients: Ferrari, CNH Industrial, Azimut Yachts, PSA Group, Il Sole 24 Ore, AI Space Factory, STAR7, CDEI-UPC, MOB (Makers of Barcelona), La Tempesta, Borsalino